Title: eCommerce Store
Gio-Goi, a Manchester based fashion brand with its roots in late 80’s indie rock and dance scene, approached CARGO to radically overhaul their website with the goal of creating a strong online brand presence with a functional e-commerce platform.
Using the powerful Magento® e-commerce platform CARGO were able to deploy a full end-to-end integration solution – design, build, integrated stock feeds & payment gateways and customer service. CARGO developed intelligent merchandising and reporting allowing Gio-Goi to have full control of their product and how it’s displayed on the site.
CARGO delivered a flexible and powerful e-commerce model while creating designs which remain true to the brand's heritage. Gio-Goi.com was launched with an aggressive integrated SEM campaign with the aim of lowering CPS and increasing ROI.
Following the success of the UK site Gio-Goi decided to move into the international market. With the help of CARGO Gio-Goi.com was launched internationally.
Sales increased by around 35% from previous site with SEM generated revenue increasing by 20%
Increase PPC conversion rate by 22.8%