The Project
Year: 2011 - ongoing support.
Client: Slaters.
Title: e-Commerce Store.
Web: www.slaters.co.uk
Case Study
Slaters are one of the UK’s leading department stores known for their personal service and high standards. CARGO are working with Slaters to deliver an e-commerce experience rivalled only by their high street stores; developing their online presence so that it is visually more appealing, easier to navigate and with the visitor being considered in every step of the design.
In addition to their new transactional site Slaters are working with CARGO to deliver new qualified traffic through an integrated SEM and social marketing strategy and content plan.
Results
31% increase in organic traffic from Dec ’11 to June ’12
Time on site increased 3.29% from Dec ’11 to June ‘12


